Brochureware Websites
Brochureware websites are great for getting content up on the web quickly.
They are most often used as part of a marketing campaign to raise online awareness for a particular brand value or aspect of a business.
They are not good for engaging with customers, nor can they appeal to a wide range of potential visitors and SEO is limited to a very small number of pages. If those are the types of things you were looking for from a website, you need a Small Businesss Website.
That said, what makes for a good brochureware site?
Brochureware Website Essentials
The number of pages making up a brochureware website are very limited so you need to make each one count.
- Optimize each page for a separate keyword or key phrase
- Treat each page as an advert selling a solution to a problem
- Guide website visitors to a goal page; submission form, contact page, newsletter signup etc.
- Display your contact information clearly on every page
- Get to the point quickly making sure you have good opening content “above the fold”
- Install Google Analytics so you can track your traffic sources and keywords
