How Internet Marketing Can Drive More Traffic To Your Website
Just like the paper world, there are many different methods of marketing your new Sydney business website online, especially using the power of the popular social media sites.
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An effective Internet marketing campaign will include multiple methods and will be different for every business, dependant on the marketing goal; increase brand awareness, promoting a product or service etc.
Let’s look at some online marketing options and briefly explain how they can be used.
Google Adwords
If you need to increase traffic to your website based on product or service based keywords, a Google Adwords Pay Per Click (PPC) campaign can work well.
Each keyword that your advert is associated with has a monetary value assigned to it. You can choose to be charged either when your advert is displayed or when a someone clicks on it. Prices are different for each method.
You set a maximum daily budget that you are willing to spend and let your campaign run.
The more you have in your daily budget, the higher your advert will be displayed in the advert listings.
Google Adwords will tell you where in the listings and how many clicks you may expect to get based on the campaign settings you have chosen.
The great thing about Google Adwords is that you can run it for as long as you need, starting and stopping it as you like.
Facebook Adverts
Facebook Advert campaigns operate in a similar way to Google Adwords.
The main difference is that you can target specific demographic data.
For example you can target male students aged between 18 to 25 living in Redfern, Ashfield and Dulwich Hill who like to BBQ.
Being able to target a particular type of audience ensures that you are not wasting money on displaying adverts to those who aren’t interested.
Premium Directory Listings
Online directory companies such as Qype and Yahoo! offer premium paid listings.
A premium listing will likely put your company at the top of the list, above all the free ones, helping to increase the number of company profile impressions (views) and hopefully click-throughs to your website.
As well as a priority placement, premium profiles usually remove the “nofollow” value from your website HTML link and that means it help your website’s page rank (PR) value to increase.
Facebook Business Page
Engage with your target audience, customers and other related businesses by creating a Facebook Business Page.
Facebook Pages are independant from your regular Facebook account and you can login as the page keeping your business and personal lives separate.
With so many people using Facebook, your target audience is huge and a Facebook Page allows you to interact with them at a level which perhaps your website can not.
You can create polls, start discussions, gather feedback and promote offers and to some extend your Facebook Business Page becomes like a micro-site extension of your website.
Twitter has really taken off in the last couple of years.
As well as the usual promotion of products, services and offers, Twitter allows you to quickly connect and engage with a particular community.
Re-tweeting is powerful and can carry your tweet to thousands of potential followers that you don’t have direct involvement with.
Hashtags are also valuable and the proper use of them allows your Tweet to be included in a wider specific forum.
Many businesses are now using twitter to monitor their brand mentions, gaining valuable feedback on how customers perceive them and addressing support of issues directly with the end user.
YouTube
Video marketing growing in popularity at a huge rate just now.
With everyone being so busy, videos are an ideal way to quickly convey a large amount of information with minimal effort on the part of the viewer.
Done well, a 1-2 minute video highlighting key topics and issues is enough to compel viewers to find out more details at your website.
Video brings emotion and a friendly face to your marketing and those are powerful tools.
Some have described LinkedIn as the Facebook equivalent for businesses.
If your products and services are aimed at a particular industry or business sector, you’ll be able to connect with then on LinkedIn.
Many business professionals see Facebook as more of a personal service favouring LinkedIn to share business information on and build up good networking contacts.
As well as building up connections you can and should link your business blog and Twitter accounts to your LinkeIn profile and make use of the many groups here.
Becoming an active member in groups relating to your business will raise your brand awareness and readers will begin to perceive you as being an authority on the topic.
LinkedIn also has an adverts system similar to Facebook.
Business Blogging
Creating a business blog for your website is one of the most valuable online marketing techniques that you can invest in.
Costs are largely minimal and you get to decide how much time and effort to spend researching and writing articles; the more time the better the rewards.
Blogging adds content to your website which is good for SEO, attracts more visitors, gives your website a voice and makes it a trusted authority for your particular blog topics. Beside everyone loves free tips and advice.
It can be frustrating at the onset when visitors are few and far between but persistence is the name of the game here with long-term goals.
Online Reviews
An important part of marketing online is to build trust with your target audience.
This can be enhanced by allowing your business to be reviewed by your customers.
Try to avoid sites that allow anonymous reviews. They will do nothing to help your business credibility.
Google & Facebook Places
Local searches are becoming common place now and with the amount of searching being done by mobile users you can’t afford not to claim your Google, Facebook, FourSquare or Gowalla business place page.
Place pages can be the entry point for potential customers so claiming and customising them is essential.
Email Newsletters
We all receive a shed-load of spam every day through email, however, I’m sure that you receive some email newsletters that give you valuable information on a particular subject matter.
The key to a successful email newsletter campaign is to offer your audience what they are asking for.
It’s one of the most cost effective ways to communicate your message to a large number or people while increasing traffic to your website.
Chat with us today on Sydney 0423 526 829 or UK 0800 44 88 960 to discuss how we can help you market your business on the Internet.
