Internet Marketing Edinburgh
Your website needs a good marketing plan to help promote your content and keep your visitors interested and coming back for more.
Search Engine Optimisation alone won’t achieve this alone. You may have the best optimized 4 page website in your industry, but how do you compete with sites that have heaps of content and interactive forums?
We can help you come up with an effective internet marketing campaign to suit your website goals.
How Much Does Internet Marketing Cost?
We run a campaigns with a minimum 6 month period so that there are enough data to measure success rates.
Of course there are direct costs involved in the likes of internet directory inclusions and PPC advertising, however, you can choose as little or as much as your budget demands for the goals you wish to achieve.
Tell us what you’d like to do and we’ll try hard to find the most cost effective methods of making it happen.
Search Engine Optimisation
An essential part of any on-line marketing campaign is making sure your website content is fully optimised for the search engines. Find out more about our website SEO services.
Content Creation
Many new websites struggle to get a high position in the search engine results pages (SERPs) just because they don’t yet have a lot of content on the site.
We can analyse your site and target audiences to help come up with a plan to add creative and relevant content to the website which will help boost it’s rankings in the top search engines.
Email Newsletter Campaigns
Another great way of spreading the word is by using email newsletters and it adds some great content to the website as well.
We suggest an initial 6 or 12 month campaign and are happy to assist in the newsletter design and content idea generation.
Even if you don’t have an existing customer base to send to, we can source industry lists for you to use while adding sign-up forms on the website to encourage new subscribers.
Social Media Marketing
Engaging with your customers on-line is so important these days when everybody is connected to the internet in some manner by phone, iPad or netbook.
Millions of people use social media every day and it’s a great business opportunity to find potential customers with.
We can help you set-up and manage Facebook Pages and Twitter Accounts and even integrate live feeds to your website.
Contact us today to discuss what benefits social media marketing could have on your business.
Video Montages
Becoming more popular by the day, these short video montages are idea for getting a message across quickly to those with very little time on their hands.
Generally lasting for 30-60 seconds these promotional video snippets can encourage potential customers to look around your website and see in more detail what you have to offer.
Link Building
Inbound links are an important part of getting your website search rankings up. We have many contacts in the industry which will help to get you good and relevant back-links to your web pages.
All ethically sourced of course.
Pay-Per-Click & Paid Internet Directory Inclusions
This is still an effective way of advertising and if you like to know up-front costs or want to see quick results this may be the best option for your business.
Google, Yahoo! and Bing all offer paid “sponsored” adverts and the cost really depends on how popular the keywords associated with the advert are.
Generally when running a PPC campaign you choose the type of budget you want to operate, e.g. daily or weekly and your advert runs until it hits that budget, either disappearing from or dropping down the list once the budget has been capped.
Advertising on popular internet directories such as Yell.com or Scoot can also offer some good returns and then there are also options to place advertising banners on specialist forums or sites etc.
Contact us if you’d like to know more about running a marketing campaign for your website.
